How eco-friendly glasses are helping plant over a million trees


In an eco-friendly world where the demands on the planets dwindling resources are increasingly under the spotlight, it can be really satisfying to feel like you are “doing your bit” to help the environment.

Many people have modified their lifestyles, choosing eco friendly cars or changing to a more ethical energy provider, in fact there are so many ways you can make a difference.

modo-eco-opticsNow you can do you bit for the environment next time you replace your glasses, with the ECO range from MODO eyewear.

ECO is the only eyewear collection made with 95% recycled materials, which includes both metals and plastics.

But the process doesn’t stop there. All packaging and marketing materials are made from recycled paper and can be used by consumers to donate their unused or unwanted frames.

ECO has gained an Environmental Claims Validation (ECV) from UL Environment (ULE) a world leader in product evaluation which substantiates that ECO eyewear is made with at least 95% recycled stainless steel & plastic.

The ECO Recycled Range


As well as impressive product credentials, ECO plants a tree for each frame sold. The one frame one tree program has seen over 1.4 million trees planted in Cameroon so far!

ECO works with the communities in Cameroon’s West Highlands, helping farmers develop sustainable land-use practices.

Trees for the future works to teach farmers and community members the importance of eco-friendly agroforestry and other sustainable farming techniques which in turn give benefits including improved soil, recurring crop yields and a sustainable food source as well as a regular income.

Buying an ECO frame for your next pair of glasses demonstrates a commitment to giving back to both the environment and it’s inhabitants.

Modo Eyewear

MODO was born in 1990 in Soho, New York, under the entrepreneurial spirit of its founder, Alessandro Lanaro.

Since its beginning, MODO has evolved into a company that designs, manufactures, and distributes a successful portfolio of house, designer, and contemporary lifestyle brands – all under the common denominator of design and innovation.

Brands include MODO, ECO, Derek Lam,10 Crosby, and several others. MODO is a global company, with offices in New York, Milano, and Stockholm.